Sponsoring Art Is Good for Your Company
/Art sponsorship is good for companies because it shows their dedication to the world beyond business. Museums are aware of this and are willing to work with companies for a mutually beneficial relationship.
The Met (Image courtesy of the Met)
From the Metropolitan Museum of Art’s special exhibitions flyer:
By presenting some of the world’s most visited special exhibitions—30 to 35 each year—the Metropolitan Museum of Art consistently attracts audiences from across the country and around the world, providing corporate sponsors with broad and distinguished recognition and the ability to reach...over 4.6 million annual visitors to the museum, including…1.4 million visitors from outside the United States…and over 22 million annual visitors to the Metropolitan’s website.
Sounds great, doesn’t it? It’s not unsophisticated, either—some museums are clearly targeting corporations.
To help meet the increasing costs of presenting special exhibitions, the museum turns to the corporate community for support. In return, corporate sponsors find that partnering with the Metropolitan Museum can:
Offer numerous outlets for entertaining as well as marketing, public relations and business development endeavors across the country and around the world,
Strengthen corporate branding,
Provide a platform to reach international, governmental, customer and shareholder constituencies,
Enhance shareholder and customer relations.
Art Institute of Chicago (courtesy of time Magazine)
The Art Institute of Chicago also makes sponsorship sound wonderful. From the Art Institute’s website:
Sponsorship is a vital source of financial support for the Art Institute and a valuable marketing opportunity for any organization. To that end, the museum works closely with each corporate sponsor to establish a comprehensive benefits package that ensures prominent visibility among a vast and diverse audience. Client entertainment, advertising, public relations, marketing and signage are but a few of the many recognition opportunities that may be included in a customized sponsorship plan.
Paul Cezanne, The Card Players (Courtesy of the Met)
Also, membership is tax-free and comes with perks...
By making your tax-deductive membership donation, you will become a part of an elite group of Chicago’s business and civic leaders and receive a valuable package designed to enhance employee benefits, heighten community relations and increase company recognition.
If you’re considering a sponsorship with a museum in your company’s area or anywhere in the world, for that matter, you’ll find help. Museums understand the value of sponsorship for themselves and also their corporate partners.
image courtesy of The art Institute of Chicago
The corporate and art worlds are increasingly intertwining, particularly as government funding for the arts dwindles. By working together, museums and companies can create relationships that benefit museums, companies and the public.